Our research products comprises of studies to do with:
- Usage and Awareness surveys
- Market Feasibility and Competitive Intelligence
- Product and Concept Testing
- Market entry and forecasting surveys
- Customer & Employee Satisfaction surveys
- Political surveys
- Brand trackers
- Retail Audit
- Social research surveys
- Media monitoring
We are experts in the following research methodologies:
Qualitative
- Focus Groups
- In – Depth Interviews
- Ethnographies and Immersions
- Observation interviews
- Telephone Depth Interviews
- Dyads
Quantitative
- Face-to-Face Interviews
- CAPI (Computer Assisted Personal Interviews)
- CATI (Computer Assisted Telephone Interviews)
- Online surveys (CAWI – Computer Assisted Web Interviews)
- PAPI- (Pen and Paper Interviews)
- CLT (Central Location Test)
- Product placements
- Store Audits
- Mystery Shopping
- Panel list recruitment, maintenance and interviewing